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Fire Prevention

Smokey Bear is America's wildfire prevention icon. He has educated generations of Americans about their role in wildfire prevention. Created in 1944, the Smokey Bear Wildfire Prevention campaign is the longest running public service advertising campaign in U.S. History.

The campaign's original catch phrase was "Smokey Says – Care Will Prevent 9 out of 10 Forest Fires." In 1947 it was changed to "Remember... Only YOU Can Prevent Forest Fires." Most recently, in 2001, it was again modified to "Only You Can Prevent Wildfires" in response to a massive outbreak of wildfires in natural areas other than forests. The term "wildfire" applies to any unwanted, unplanned, uncontrolled outdoor fire.

Despite the campaign's success over the years, wildfire prevention remains one of the most critical issues affecting our country and Smokey's message is as relevant today as it was in 1944.

Visit the official Smokey Bear website



Smokey Bear Campaign Posters